There is a restaurant in town that I tried to work with. I kept noticing they had horrible facebook posts. Really really bad. Things like “this place is bumping, come see us”. While that wouldn’t be acceptable even if they were a night club, this place was a high end burger joint. I took my fiance there and it was nearly $60. The place was really nice inside. The menu was a mix of eclectic items, very different from any other burger joint. Many different types of fries. The list goes on. But keep in mind, all very high end stuff. Duck fat fries. That kind of stuff.
The manager was looking to get more traction from his facebook, so I went in to consult with them. After meeting with him, he told me his market was a little older, people looking to go out and enjoy an evening, some live music, and dinner. What was happening, though, was the place was becoming a binge drinking joint. People didn’t come for the food, they came for the bar. Even though he food was great.
After reviewing their social media, all the photos were about people drinking. Photos of musicians on stage. The musical lineup for the coming week. There was little to no mention of their amazing burgers. In turn, they were promoting the wrong stuff.
If content isn’t engaging, people will stop listening. Users will get tired of being advertised to and eventually turn you off.
To compound the issue, they weren’t creating engaging content. Their conversations where completely one sided. Very few items were shared, commented on, or liked. This type of one sided social media is pointless. Over time, you begin to lose customers. If I were to post something like “hire me. hire me. hire me.” on a regular basis, and not give you any real info your interested in, you’re going to stop following me.
Keep these things in mind when you do social media for your business. Don’t make the mistake of make it one sided. Invite feedback. Invite conversation. Provide content that’s not always about your business but about your customers interests. You’ll have better brand loyalty because of it.
The debate between usability and design can at times pin designers and developers on either side of the fence. Most designers appreciate aesthetics and visual balance, while developers hold complying with accessibility and web standards as their focal point to a site. Often times, the battle between these two ideologies will lead to watered down designs, lack luster usability, or pasting things on after the fact just to fit things in there. (more…)
With nearly every business these days having a social media presence, it’s important to look at a few components of a successful social media for business. I’ll go through a few points that you need to make sure you’re hitting. Social Media for Business has become a facet of our society. (more…)
Klout, as defined by Wikipedia.
Klout scrapes social network data and creates profiles on individuals and assigns them a “Klout score.” Klout has claimed to have built more than 100 million profiles. Klout is not an “opt-in” service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout.
When Klout was launched, I was working for a very small design firm, and we were tasked with creating a blogging repository tool. I was assigned about a week of “social media research”, which was AWESOME! Needless to say, I stumbled upon Klout (no pun intended). My first impression was that this tool was incredible. Something that can look across multiple sites, pulling info into one dashboard where you can see where y ou stand. (more…)
Really useful tips for how to increase your efficiency when using google. Look through this, you’ll be surprised how many tricks you learn. (more…)
Creating an ad campaign is no easy task. Understanding what your audience will respond to, creating content that speaks to them, driving them to convert are all important steps. But sometimes, an often skipped step is clearly defining who your audience is, and more importantly, who your audience isn’t, is sometimes just assumed. (more…)
The term “Advertainment” is great! Years ago, advertorials were the hot thing. Now, if you look at some of the commercials that main stream companies are putting out, the old spice guy, the badger car sales guy, and just look at the line up from the 2012 super bowl. Advertisers realize the power of social media and are building that into their commercials. (more…)
Recently I was working on building more SEO value for a website. I set up a handful of keywords that were all very similar in style. “Diner in Nashville, Restaurants in Nashville, Dinner Places in Nashville, Nashville Restaurants…” the list goes on. The issue I was having is I had a long list of keywords to rank for, but I didn’t know which of the most powerful keyword I wanted to rank for. So, how do I figure out which phrase is the phrase I want to rank for? (more…)
I wanted to post this for a few reasons. For starters I just set up my slideshare account! The second, I wanted people to see how much we have to offer as a company. Click through the pages and see what you think. (more…)
This is a great infographic that explains what’s going on with keyword auctions. It’s amazing that all this happens in only about a 1/3 a second!