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A roadmap to design success

A roadmap to design success

Posted by on Oct 30, 2012 in Digital Marketing, SEO, Uncategorized | 0 comments

The debate between usability and design can at times pin designers and developers on either side of the fence. Most designers appreciate aesthetics and visual balance, while developers hold complying with accessibility and web standards as their focal point to a site. Often times, the battle between these two ideologies will lead to watered down designs,...

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Defining your Demographic, a few tips and tools to help you in your efforts.

Defining your Demographic, a few tips and tools to help you in your efforts.

Posted by on Sep 8, 2012 in Digital Marketing, SEO, Social Media | 0 comments

Creating an ad campaign is no easy task. Understanding what your audience will respond to, creating content that speaks to them, driving them to convert are all important steps. But sometimes, an often skipped step is clearly defining who your audience is, and more importantly, who your audience isn’t, is sometimes just assumed. With the advent of...

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Viral Videos are filling up the tubes.

Viral Videos are filling up the tubes.

Posted by on Aug 30, 2012 in Digital Marketing, SEO, Social Media | 0 comments

The term “Advertainment” is great! Years ago, advertorials were the hot thing. Now, if you look at some of the commercials that main stream companies are putting out, the old spice guy, the badger car sales guy, and just look at the line up from the 2012 super bowl. Advertisers realize the power of social media and are building that into their...

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Tools to increase SEO.

Tools to increase SEO.

Posted by on Aug 29, 2012 in Digital Marketing, SEO | 0 comments

Recently I was working on building more SEO value for a website. I set up a handful of keywords that were all very similar in style. “Diner in Nashville, Restaurants in Nashville, Dinner Places in Nashville, Nashville Restaurants…” the list goes on. The issue I was having is I had a long list of keywords to rank for, but I didn’t...

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