Recently I was working on building more SEO value for a website. I set up a handful of keywords that were all very similar in style. “Diner in Nashville, Restaurants in Nashville, Dinner Places in Nashville, Nashville Restaurants…” the list goes on. The issue I was having is I had a long list of keywords to rank for, but I didn’t know which of the most powerful keyword I wanted to rank for. So, how do I figure out which phrase is the phrase I want to rank for?

I could just use paid search and get all the keywords, but with SEO, I’m really only able to build a site to rank for a small handful of keywords. Finding our focus keywords is often the most important step of a good SEO campaign. Let’s take a look at a few tools we can use to determine what our focus keywords should be.

Google Insights for Search

With Google Insights¬†you’re able to figure out exactly what the keyword search terms people are using. You’re able to see the specific order people use. So, you see the difference between Nashville Restaurant VS. Restaurant Nashville. With this, you’re given the tools to better see how your SEO should be driven.

Raven Tools

Where google analytics is Free, Raven Tools does have a fee. But in a lot of cases, it’s well worth it. What makes there service so great for starters is that they have a great support system in place to help users as well as a number of tools to help you determine what the correct keywords should be. They use 3rd partys tools integrated into their system that will analyze your competitors sites, as well as a number of other tools to give you the knowledge of what steps to take to better your SEO value.


While The Yoast SEO Plugin for wordpress won’t help you figure out what keywords you want to use, it will help you understand how well you’re using them. SEO is a chicken soup recipe. What I put in my chicken soup and what you put in your chicken soup might be two totally different things, but at the end of the day, it either tastes like chicken soup or it doesn’t. The Yoast SEO Plugin for wordpress will look at some standard rules and see how you’re matching up. Install it on your wordpress site today and start grading yourself.


There are a couple of tools you can use to get better results out of your SEO campaigns.