Posted by on Oct 9, 2012 in SEO, Social Media, Uncategorized | 0 comments

Klout, as defined by Wikipedia.

Klout scrapes social network data and creates profiles on individuals and assigns them a “Klout score.” Klout has claimed to have built more than 100 million profiles. Klout is not an “opt-in” service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout.

When Klout was launched, I was working for a very small design firm, and we were tasked with creating a blogging repository tool. I was assigned about a week of “social media research”, which was AWESOME! Needless to say, I stumbled upon Klout (no pun intended). My first impression was that this tool was incredible. Something that can look across multiple sites, pulling info into one dashboard where you can see where y ou stand. 

After messing with it for a short time, I realized that actually, Klout was pointless. Sure, I could see where my personal growth on social media was, but what’s the point.

Social media experts (the ones you hire) are done so to prove ROI on social media for companies. Had this tool been created to monitor that information, Klout would do well, I’d think. But instead, Klout gives you an arbitrary  number  that is your “klout”. Then spends the rest of the time asking you to “ADD FRIENDS” as if this will strengthen your “klout”.

By far, the biggest thing that bugs me about Klout, outside of the fact that it’s pointless, is that it’s REALLY just there to get more people on there. On the main page, there are 4 spots that invite you to “ADD FRIENDS”. Not to mention, just around almost every corner, there are spots to invite friends. Even those tricky little boxes that come pre-checked with a “NEXT” button that will invite them. Then, you don’t see the tiny text that says “skip this step”.

Bottom line. I could go on and on for a while about how pointless this website is, and how it doesn’t really do anything but quantify your ego. You don’t need klout. It’s pointless and does nothing for you at the end of the day.