When designing the website and promotional material for The Rymer Gallery, we wanted to create something with a gallery feel. To studied their space and used a “half moon” concept, similar to what they had in their previous gallery. The website design had to be just like a gallery, we didn’t want to make the website the thing you remembered, we wanted the art to stand out. We also had to create the site so that it would be easy to update with new artwork. For the postcards, we wanted them to be almost like a secret. We used black on black with matte over glossy to spell out “HUSH”. The finished design was simply and elegant and was a huge success.
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